Case study · Renewables & Solar
UK Renewables Installer: Partner Network Platform
Leads were being distributed to regional partners by WhatsApp and forgotten about. We built the partner platform that put SLAs, visibility and revenue share on a single rail.
Overview
A UK renewable energy installer working with a network of regional partner installers across solar and battery storage. Central marketing was generating leads. Partner conversion was a mystery.
The operational problem
The lead installer was generating leads centrally and distributing them to regional partners by email and WhatsApp. There was no visibility on what each partner did with the lead.
An estimated 30 percent of distributed leads were not being followed up within 48 hours by the receiving partner. Lead-share revenue was being undercounted because there was no shared record of outcomes. The central team was repeatedly resending leads that had already been actioned.
What Calon AI built
Calon AI built a partner platform that distributes leads to regional installers with a defined SLA, tracks every status update against the lead, and gives both the central team and the partner full visibility on conversion, value and revenue share.
Partner-side workspaces handle quoting, scheduling and outcome recording. Revenue-share reconciliation runs automatically at month end.
Results
- Partner first-response time reduced from an estimated 48 hours to under 4 hours
- Lead-to-quote conversion across the partner network up an estimated 35 percent
- Revenue-share reconciliation effort reduced to near zero
- Central team focus shifted from chasing partners to onboarding new ones
- Foundation in place for white-label productisation of the platform
“My partners were sitting on leads for days and we had no idea. Now everyone is on the same rail, response times are tight, and the revenue share reconciles itself.”
UK Renewables Installer